By the start of SEO, there were myths and misnomers about the industry as some unscrupulous companies tried to take shortcuts and manipulate Search Engine rankings. However, as consumers increase reliance on searching the internet for products, SEO continues to play an essential part in the online advertising mix to improve visibility and boost revenue.
Here are just seven of the most common SEO myths which raise their ugly head every so often.
SEO myth #1: Rankings Can Be Guaranteed
Rankings are determined by over 200 signs in Google’s algorithms, what your competitors are performing, and countless other factors. To get a new website or web pages, it will often take months not a few weeks to become observable and rank for competitive keywords. The focus ought to be on the value of your content and the user experience your site provides. Be mindful of businesses that guarantee outcomes. They could be offering to maximize your site for low rivalry keywords, which may provide high traffic numbers but a low conversion rate.
SEO myth #2: SEO Does Not Work
Even though some would like you to believe that you can learn SEO with the just assistance of YouTube, with no proper ongoing strategy, your SEO efforts may in fact be working for you. It is important to estimate your ROI (Return on Investment), and if you’re intent on increasing your online visibility then speak to the experts who live and breathe each and every day.
SEO myth #3: Link Building Is Dead, Again
It’s really not. Links are still important ranking factors. In the past couple of years, activities for offsite efforts have evolved, since it is no more a numbers game. A well-planned and thought out approach is key to creating links that will help with increasing online visibility through significance and moving out from strategies that are clearly against the search engines’ best practice methods. Providing the best link building activities SEO Dallas can help you get a better rank on SERPs.
SEO myth #4: Content Is All I Need
Most of us know of the expression ‘content is king‘ and while content is paramount to SEO in optimizing landing pages and nudging customers on the course through to the conversion, so there are other important factors that contribute to improved positions like your on-page and off-page optimization. Good content doesn’t exist in a vacuum; it needs to coexist with a well-optimized site and cleverly thought out off-page strategies.
SEO myth #5: SEO Requires No Continuing Maintenance
Some believe that they can optimize their website on launch and that SEO requires no ongoing maintenance. However, because all search professionals know, it’s not a ‘set it and forget it’ marketing tool.
Additionally, SEO is not simply the cherry on top or ‘a good to have’ that you can eliminate after a short period of time. To be most effective, an online strategy needs to be long term and integrated along with your additional marketing activities to maximize exposure and efforts.
SEO myth #6: SEO Equals Position #1:
Ranking number one is a target that lots of businesses have, but should not be looked at in isolation. The overall objective is to increase qualified visitors or traffic to ensure that users will engage with your website and convert it into clients. Occasionally you’re best to focus your efforts on long-tail keywords, which provide a greater ROI to your company.
SEO fantasy #7: SEO is dead
SEO has had more lives than a cat – the myth that SEO is dead and no longer needed is trotted out every few months. SEO is not a static subject — when Search Engines change their algorithms, strategies need to reflect these modifications. SEO has certainly evolved from just focusing on page one rankings to now include integrated online strategies and search placements like local search, search, video SEO, and social media marketing.
These are just a few of the common myths and fallacies perpetuated in the online marketing business by companies who do not use ethical methods (black hat SEO). ioVista Inc. is a white hat SEO agency with a team of marketing consultants whose purpose is to debunk the myths, set realistic expectations regarding campaigns, and instruct and enable their customers about new developments in research — contact an SEO consultant today.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.